The I.G.N.I.T.E. Coaching Framework

As coaches, want to I.G.N.I.T.E. our clients.  We want to fire them up and keep fueling that flame so it burns brightly for all to see, and lights the path to achieving their goals & dreams.  To help make this happen, the I.G.N.I.T.E. framework was created to guide coaches as they work with their clients.  Here’s what it entails, with an explanation of each to follow:

Get Leverage &  Permission
New Outcomes
Inner Work
Test & Connect
Empower to Succeed

At the beginning of each coaching relationship, you want to interact with your clients and begin to understand their models of the world without judgment.  You don’t have to agree with them, but you have to understand so you can help them as a coach.

Understanding their models of the world will help you build rapport, too.  Rapport is a deep connection between two people that allows trust & responsiveness.  If your client does not trust or respond to you, it will be impossible to coach them.

When you do have rapport, though, you can call your clients out and question things.

So how do you understand your client’s models of the world in order to build rapport?  There are several ways, including listening to their language, using sensory acuity, and understanding learning styles.  

Listening to your client’s language is critical.  Their language gives you clues to what their beliefs are.  Many coaches are unaware of the the lessons language provides, and so they are careless with their own language, and not tuning in to their clients’ language.  As a coach, you can distinguish yourself when you use language as a tool for transformation.

Using sensory acuity means staying present and really truly connected with someone.  This involves eye patterns, breathing, and body language.  With sensory acuity, you can notice the shifts clients undergo and tailor coaching to how they’re responding.

When it comes to learning styles, there are 4 main styles: visual, auditory, kinesthetic and auditory/digital, which means logically oriented.  If you know your client’s learning style, you can coach them more effectively.  If you don’t know, it’s important to cycle through the different learning styles while coaching in order to increase rapport.

Get Leverage & Permission

In addition to identifying the best ways to build rapport with your clients, you also want to get leverage and permission.  Leverage is simply knowing the reason why someone might want to change.

Having leverage gives you an advantage as a coach.  You can remind them why they want to change when the get off track or stop taking action.  It can help you provide the push you need to get them going in the right direction.

But the push won’t matter if you don’t have permission.  If you try to coach someone who hasn’t given you permission, there will be resistance.  The way to get permission is simple: ask for it when you see an opportunity to offer your coaching.  There are many ways you could ask, but here are 2 simple questions you can ask to get permission to coach:

  1. Is this something you want help with right now?
  2. Do I have your permission to coach you through this?

Many people want help, even if they don’t know how to ask for it.  So it’s up to you as the coach to ask if you can give them help.  If they say no, don’t push them on it.  Stop, and you will have an opportunity to ask again later.  If they say yes, you have permission to coach.

New Outcomes

When you start to coach someone, it’s important to know what they want, what new outcomes they hope to achieve.  A simple way to figure this out is to ask, “what do you want?”  You want the client to say in their words what they want, so you have a better chance to coach them successfully to where they want to go.  

Start with the end in mind, and ask both short & long term questions:

  • short term, you’re looking to see what they want to achieve at the end of a coaching session, for example  
  • long term, you’re seeking to know what they hope to accomplish by the end of the coaching contract or program

Once you know the desired new outcomes, then you can use your coaching skills and start the inner work.

Inner Work

Up until this point, you’ve been asking questions & understanding your clients.  Now,  it’s reach into your coaching tool box and find the best tools to create transformation for your client(s).  Transformation requires internal shifts at a core level of beliefs, strategies, identities, habits, language, emotions and value.

There are many ways to perform this inner work, but the most successful, in my opinion, is through neuro-transformational coaching.  Call to find out more: 805-552-4423.

Test & Connect

Once the inner work has been done, you want to test to see if it sticks.  When you are working with a client, one of the things you can do in the moment is future pace.  Have them imagine doing what they were afraid to do, for example, and see if the fears come up.  If they do, there’s more work to be done.  If not, have them test it for real. 

This is part of the constant assessment you want to do as a coach.  Keep checking in and find out if the fears come up when they are taking action, not just imagining it.

Testing is one ongoing piece of coaching, and connection is another part.  Help clients connect with new patterns & habits they’ve developed, and really notice and nurture the changes.  Prompt clients to pay attention to their progress, because the tendency is to look forward and see how far there is to go vs. look back and see how far they’ve come.   When you call to attention the progress, it will connect clients to how much the coaching is working for them.

Empower to Succeed

Of course, clients will know the coaching is working for them if they have been empowered to succeed.  As a coach, what good have you done if you shift their mindset but don’t give them any success on their path?  

Five keys to empowering clients to succeed are:

  1. create a personalized game plan – what has their name on it and is not just a general road map for anyone?  Your coaching should be tailored to them.
  2. “check & choose” – check in with clients, and ask about results with new habits.  Choose is where clients continue with current habits if they are having success, or choose differently if desired results are not there.  This encourages fluidity & flexibility.
  3. establish supportive environments – most people try to get their goals through willpower alone, but it’s impossible if environments are not supportive.  Help clients establish supportive environments.
  4. begin & end on high note – each coaching session should start with what’s new & good, for example.  Get the client engaged in what’s working right away, so they feel empowered at the start.  At the end of each session, check for completion.  If there isn’t a sense of completion, figure out a way to provide it.  For example, give assignments to help provide progress until you talk again.  Finally, end each session on high note.  You can compliment the client for their work during the session, or have them share something they are grateful for.
  5. create accountability – it’s hard for anyone to hold themselves accountable, so as a coach, you have to give your clients an opportunity for accountability.  This could be as simple as setting goals for them to achieve by the next time you talk, or a method of daily check-ins, or something in between.  What works best is what your client will commit to, so be flexible and yet firm.

Ready to I.G.N.I.T.E. Your Coaching?

Whether you are already an established coach or working to ignite your coaching business, we can help you.  Schedule a personal one-on-one call with a certified coach to find out how.  Simply visit to get your complimentary session now, or email

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