Author Archives: Sean Smith

[Tutorial] Welcome Video Guidelines

Let’s talk about Welcome Videos!

First, welcome videos are not necessary (you always want to test to see if it helps you increase your optins). But if you do choose to have a welcome video on your website as a life coach to help you get coaching clients, here are some simple guidelines for you to follow.



Many people don’t have any strategy at all when doing a welcome video, and therefore it doesn’t do what it’s designed to do – welcome people, create rapport with them, give them a taste of what you’re all about, and tell them what to do next.

All in roughly 2 minutes or less! =)


How to Easily Put a Custom Tab for an Optin Page on Your Facebook FanPage

Coaching for Coaches – To build a tribe and continue to get coaching clients, one of the best things you can do is create an optin page that you can embed right into your Facebook fanpage.

It’s a great traffic strategy, and this tutorial will show you step-by-step how to put a custom optin tab on your fanpage in just a few minutes.


Then, you have a better chance for your FB ads to be approved, since the traffic will be staying on the Facebook site.

For more information on the LeadPages software that allows you to do this, plus so much more, click here.

13 Tips to Build Your Confidence and Coaching Business

Coaching for Coaches: If you’re interested in how to get coaching clients and build your business, these 13 tips will help!

Coach Sean Smith’s Marketing Mastery for Coaches students have a dozen tips for you to build your coaching business – what it really takes, both internally and externally.

When you put these tips in play (yes, you must implement!), you’ll create much better connection with your clients and potential clients, and you’ll just have more fun!


Thank you for Subscribing!

Welcome to the Coaches Update community!  😉 

You’ll find tons of resources on how to be a life coach, how to get coaching clients, life coach training, and all kinds of other coaching for coaches.

As promised, here is your Free Consultation Guide for Coaches – a flow you can start immediately using to get paying clients.

Screen shot - Free Consultation Guide

Click Here for your Free Consultation Guide

 If you have any questions at all, or just want to leave a comment, please do so below.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Do you want to hear a FREE deep-dive training on exactly how to use this guide, with all the components, including advanced sales psychology, taken directly from one of
our high level training programs?
~ ~ ~ ~ ~ ~ ~ ~ ~ ~

On this training call, you’ll learn:

  • Whether to charge for your consultations, or do them for free
  • What MUST HAPPEN for a prospect to buy your coaching program
  • The one thing that will guarantee someone DOES NOT hire you
  • The only two reasons people pay for coaching
  • The biggest energetic shift for you to get more clients
  • The best state of mind for you to be in on your consultations
  • The ONLY THING you should ever be selling as a coach
  • And much, much more…


IMPORTANT NOTE:  The handout used in this training call is slightly different than the stand alone guide from above.  Click here to download the correct training handout.

And, if you want to download the training to your computer so you can listen later, just click the little circle icon to the right of the audio player.  Enjoy!

Talk to you soon…

[Video] Massive Marketing Mistake – Selling the Hill Instead of the View

Selling the Hill

Wanna know how to get coaching clients?  Avoid this mistake! =)

In this life coach training series, Sean explains why so many people who want to learn how to be a life coach really struggle getting clients — they are selling their products, programs and services from the WRONG PERSPECTIVE.

It can be very difficult to remember, but you absolutely must keep your seeker’s perspective in mind when marketing.

(At the 6:10 mark, I share the single most important concept in marketing that makes everything EASIER)

The problem is that people are not looking for what most coaches are trying to sell. And if you don’t give people what they want, and what they’re searching for, you ain’t gonna have clients!

This is one of my best pieces of advice when I’m coaching coaches, so please take it in.

And let’s fill your coaching business because people need us!

If you enjoyed the content, please like-share-comment below…


[Article] The 6 Step Framework for Coaching Transformation

As C.S. Lewis says, “Experience… the most brutal of teachers. But you learn, my God do you learn.” 

Having been a full time coach for seven years now, and immersing myself in what truly makes the difference in people’s lives, I want to give you my “Transformation Framework” that EXPERIENCE has proven creates lasting change.

This framework will take you from A-Z in the process of truly creating transformation in someone’s life.

The end result:  You I.G.N.I.T.E their soul, their heart, and the core truth!



You cannot move anyone from point A to point B without identifying their model of the world first. In this stage you are an investigator with ferocious curiosity.

The best way to influence someone is to find out what already influences them!

This is where you become a “master questioner,” and you’re gaining ultimate rapport because your client needs to know you understand them!

Some of what you might be looking for: what influences them, what they REALLY want, what they value, what they fear, what are their rules, what is their identity, what is their environment, what is their “story”, etc.

If you’re doing any in-person coaching, this is also where you might be looking for their representational systems (a more advanced topic) through their physiology and language. But even if coaching via phone, matching and mirroring someone’s communication style is an ultimate rapport builder, and will allow you to influence your client more effectively.

People like people who are like themselves!


If your client is facing a challenge, but has zero desire to move from where they are, no amount of coaching is going to work.  You must have leverage to be influential.

Change is never a matter of ability, but always a matter of motivation.

So, we do two things before any change work can happen. We must discover resources that will commit them to solving their problem (leverage).  And we want to ask permission from our clients if they want our help to change NOW.


  • The greatest leverage comes from wherever they have IMMEDIATE pain NOW, and IMMEDIATE pleasure NOW.
  • Knowing the person’s highest values is usually where you’ll find the greatest emotion.
  • Realize you are NOT serving the client if you let them out of totally associating to their pain. That’s ultimately what will move them, so you want to identify it, associate them with it, and even enhance it in a future setting if they don’t change NOW.


  • If you don’t do this, what will it mean?
  • If you don’t change this, what will it cost you?
  • What is missing? What are you missing out on now and in the future?
  • Who will the pattern or behavior hurt?


Once the person is committed to their change, the next step is for THEM to identify what they’d rather be thinking, feeling, or experiencing instead.

The goal in the new outcome stage is that they feel their change is not only possible, but they have a new destination that’s solvable and realistic for them.

Make sure they are crystal clear about their new desired outcome. You may have to help them with this by asking some great questions.

Most people focus so much on what they don’t want, they aren’t clear about what they DO want.


This stage is where you’re doing the internal work to help tip the switch for real, long lasting change.

The end outcome in this stage is replacing the old belief, identity, story, meaning, pattern, strategy or emotion with a new one that serves the client better. This work is all “under the surface” since our external results are always a result of our core beliefs or inner framework.

I believe the best tools for this comes from NLP (Neuro-Lingustic Programming).  I facilitate a coaching for coaches’ course all over the country on this topic because there are no problems I’ve ever encountered that cannot be cleared through NLP work. But it obviously takes practice and dedication to master these skills.


Now you have moved your client from what doesn’t work, and they have new distinctions and awareness for a new outcome.

So, here we want to test the congruency of the new idea, emotion, identity, pattern, thoughts, etc..

Any thought or emotion that you condition enough will become a HABIT.

Examples to test:

  • Can you imagine a time in the future when you might be in a similar situation, and what happens?
  • How differently would you be living your life with this new change/distinction etc..?
  • What would be different from this point on while you’re living in this place?

You also want to connect them to a higher purpose by them making this change. Typically, people will do more for others, than they will for themselves. And especially if their new identity is wrapped into THEIR mission, or the reason they’re on this planet! Whew… you’ve hit a homerun if you can truly connect them on this level.


Even when people have significant internal shifts, they often don’t prepare themselves to KEEP the changes going forward.  It’s crucial for us as coaches to empower them up to succeed by having some kind of action plan, accountability, execution strategy, or reporting any forward movement.

This is where your role as a coach is like a fitness trainer. You’re holding them accountable for something to be done in between your sessions, or interactions.


  • Depending on the situation or challenge your client is facing, there are times you will go through this process in five minutes, and times it can take hours.
  • It’s important you don’t think of intervention work as a step-by-step process while you’re going through it. It’s an art you practice. Sometimes you’ll go in the exact I.G.N.I.T.E. framework, and other times you’ll find you might be in the middle of “Inner Work” and then retreat back to “Getting Leverage.” Key is to be PRESENT! Embody this process as a framework, not as a rule.
  • Please keep in mind: I do full immersion courses over an entire year to master this process. This is an introduction to a framework I know works! If you want to learn this on a deeper level, please email me directly.

Much Success…



[Article] Should Professional Coaches be Required to Have a Certification?

This is a controversial topic.

Many people think all professional coaches *should* have a certification from a recognized coach training school, such as the International Coach Federation.  Most of the time, in my experience anyway, those people are the recognized training institutions themselves, or their graduates.  =)

Other people like the fact that anyone can hang their “PROFESSIONAL COACH” shingle outside their door and open up shop.

Here’s my humble opinion…

We have to start with the purpose of coaching.  At its core, coaching is about helping people better their lives in some way.  Extremely valuable and noble cause.

If somebody wants to pay for that, who’s to say they shouldn’t be able to, or that the coach shouldn’t be able to accept the payment?  We’re talking about the freedom of investment here.  (Isn’t that in the Bill of Rights?)

Anyway, if you have a leaky faucet and you want somebody to fix it, shouldn’t you be able to pay your un-certified, non-board-recognized neighbor, assuming he knows how to get the result you want?

On the other hand…

We could argue that professional life and business coaching is much more meaningful, since we’re dealing with someone’s LIFE, not their faucet.  Different ball of wax.

And since the “job” at hand can be very sensitive, where you’re opening up people’s emotions and giving them advice to put into action, there should be a standard that all coaches have to live by.  A hoop of proficiency we all must jump through.

After all, we definitely don’t want a bunch of incompetent “coaches” giving irresponsible advice and harming people or giving the industry a bad name, do we?

Honestly, I get both points.  As a coach, I certainly take pride in my craft and want the industry to have a standard of excellence.

The challenge, however, is where do you draw the line?  And who’s going to enforce it?  And which company or collection of organizations will be giving out this recognized certification?  What makes them qualified?

Are the state governments going to have to get involved?  If so, which issues are they going to take off the table so they can invest time and a lot of money deciding who gets to open a coaching business?


I think this debate is a lot of energy misspent.  And did you notice over the last several paragraphs that I haven’t mentioned, and you haven’t thought about, the essence of coaching, which is to help people?

All the arguing pulls us in the wrong direction.  If you want to help people, help people.  If you want to charge people, charge people.  If they want to pay you, accept it.

If you had a bleeding splinter in your thumb and I had tweezers,
would you really ask me if I was certified to use them?

In my 7 years as a professional coach, I’ve been asked less than 5 times by prospective clients if I have a certification.  (I do)  But before answering, I always ask why they want to know.  I usually either hear crickets or some form of backpedaling into “Well, it doesn’t matter anyway.”

At the end of the day, people care less about what’s hanging on your wall, and more about what you can help them overcome.

I will say this though – the most important skill as a coach is the 100% certainty behind KNOWING you can help somebody change their lives.  That knowingness is attractive and without it, you’ll fail.

For most people, that level of certainty requires a lot of artful skills.  And at the end of the seminar where they teach those skills, you usually walk away with a certification.

But the power isn’t in the piece of paper.  The power is in your ability to change lives.

I’ve often asked people, “Do you want a drivers license, or do you want to know how to drive?”  There are plenty of people out there with recognized, certified drivers licenses whom I would NOT let drive my children around!

So, do I think you should have a certification?  YES.

Not because I have one.  And not because I think you need to be recognized by a board to get into my fraternity.  You should be certified because you’ll become a better coach with more confidence in the process of certification.

Then, you can go help the people who are desperately seeking your knowledge.

~ Sean




[Video] Creating Confidence and Fulfillment in Your Business

Always remember one of the most important reasons why you’re an entrepreneur – to have the TIME and FREEDOM to do the things that you love.

Too often, however, coaches sacrifice some or all of the activities that are important to them, on their way to “success”.  Don’t let yourself fall into that trap!

It sends a very dangerous message that success = sacrifice. And sacrifice is just a few short steps away from resentment.

If you’re serious about building a meaningful, lost-lasting coaching business, you actually have an obligation to yourself and your clients to keep doing the things you truly love.

There is a spill over effect, meaning the more you put your passions into your schedule, the more passionate you will be in all areas of your life, including your business.

Right now, take a moment to write down at least one thing that you haven’t been doing enough of, something that you’re committed to putting back into your daily or weekly schedules so it becomes a priority.

If you’re willing to, please share that commitment below.

Wishing you success & fulfillment,

[Video] My Father’s Final Words to Me

Sean and his Dad at Sean's wedding

Today is a very special day for me.  On Feb. 8th, 2011 my dad, Robert Craig Smith, died after a short battle with pancreatic cancer.

But not before he left me with 14 words that forever changed my life

In the days leading up to his death, he had given up the will to live.  He entered Hospice care 4 days earlier, on a hospital bed in our family room, and asked the nurses to medicate him heavily until he dies.

They gave him his wish.  Two adhesive patches stuck directly on his skin, constantly injecting his body with heavy pain killers.

He was still able to communicate and kept telling me that he wasn’t in any pain.  But he also wasn’t my dad anymore.

He was in some altered state of consciousness, not remembering where he was, or that he had cancer, or who my wife and children were at times.

I knew the end was near, and my unspoken words were beginning to crush me from within.  There were still things I needed to stay, messages he needed to hear.

Finally, I couldn’t take the anxiety anymore.  I called the nurse, told her I was emotionally incomplete, and asked if I could remove the pain patches for just a little while.

I wanted one more conversation with my dad

The love I still have for my dad is clearly as strong as ever, as I’m tearing up writing these words now.  I miss him dearly.  I wish I could give him just one more hug.

On Sunday morning, I took the pain patches off his shoulder.  By Sunday evening, he was himself again.

My wife and 2 children said goodnight to him, sensing it would be the last time they’d ever do that.

I stayed with him, held his hand, cried, and unloaded my heart.

I told him how much he meant to me, what kind of father he was, and the legacy he was leaving behind.  I told him I loved him so much, and was honored to be his son.

I asked if he was complete, and he said yes.

I asked if he needed to see or talk to anyone else before he goes, and he said no.

Then I asked, “Dad, how can I make you proud after you’re gone?”

He shook his head as though I had asked a silly question, and answered immediately.

“Be who you can be
Do what you can do
Live a good life”

I felt those words land on my heart.  He had given me a torch of true wisdom that I was obligated to share with everyone I cross paths with along my journey.

I’ll do my best, dad.

Sean and his Dad at Sean's wedding

Shortly thereafter I told him what I had done, taking off the pain patches for one final chat.  He said “Seanie, thank you son.  I love you.  Now put those things back on!”

When he said he was complete, he meant it!  =)

Thank you for listening to MY story.  This post might seemingly have nothing to do with building your business.  But in reality, it has EVERYTHING to do with building your business.

YOU are your business.  Don’t hide.  Don’t dumb it down.  Don’t lie.  The world needs YOU to be transparent, authentic and honest.

Tell your story.  Live your story.  Become your story.

Next Level Project: My 6-Month One-on-One Intensive Coaching Program

Years ago, I decided to stop coaching & consulting on an hourly basis, and I’ll never go back again.

The main reason is that, although charging up to $750/hour to work with clients is very lucrative, I only want to work on long-term projects now.  It’s a lot more fulfilling and exciting for me.

So, I don’t do the ‘hourly thing’ anymore.

Instead, I take on a small number of long-term private clients periodically, once or twice a year… and give them 6 months of intensive mentoring, coaching, training and consulting.  I really like being in the trenches with serious people, to dig into their businesses, and help make some of the strategic decisions that will drive profits. 

I only take 2 or 3 because of my time constraints and the fact that I really like seeing my wife and children.  =)

Anyway, if you’re chosen you’ll get my private cell phone number and I’ll be doing everything I possibly can to help you radically grow your business in the next 6 months.  We’ll be on the phone for one full hour every week

Note: Because I’ll be showing you everything I know, you’ll need to sign a non-disclosure agreement.  So you have to be cool with that if you want one of the 3 slots.

Also, I only coach on Tuesdays now, so you’ll need to have availability on Tuesdays.  I do have some wiggle room throughout that day, but I don’t coach on the other days.

I’m giving loyal members of my list first dibs on these spots.

If you need to know a little about me, here’s a quick snapshot:

  • I’ve been in the speaking & training business since 2006
  • I earned over $300,000 in my first 18 months when I knew almost NOTHING
  • I’ve sold well over $2 million in programs & products in this industry
  • We are on pace to top $400,000 this year
  • I’ve seen nearly every business model up close & personal, and can help you choose the right one for YOU based on your strengths, weaknesses and desires

Here are some things you need to know about the program:

  1. It’s going to cost $12k.  This is a steal when you consider my rate of $750/hour, not to mention the bonuses.  *This fee is a filter:  I’m not willing to risk the possibility that you’ll be less than 100% committed or that you’ll drop out after a couple months (especially if I’ve spent those months working my a** off for you).  There is no exception to this rule.  Please don’t email us asking for an exception on this, or wanting to negotiate.
  2. If you’re wanting something for nothing, please don’t consider working with me.  You’re not going to pay $12k and magically have clients come rushing to your door.  The hard work begins after your investment and we start working together on your business.
  3. You must agree to take action.  I will do everything I can to help make your business a thriving success, but YOU must take action and apply the strategies and systems I give you and help you create.  I don’t want to work with people who are operating on some unrealistic fantasy.  I built a lucrative business by taking significant action.  It’s the only way I know how to do it, and I’ll teach you everything I can to help you do the same.

“After using Sean’s system for complimentary consultations, with the confidence to present my coaching packages, and a VERY CLEAR picture of who my seeker is, I have 10 full time clients and I’ve earned over $6,000 in my first 2 months in business.”

~Jenn Wenzke, Holland, OH

UPDATE:  Jenn has a completely full coaching practice, earning $60,000/year (2nd year in business)

“I doubled my income last year, spoke in front of 1200 people and had numerous keynotes with major companies.  Because of all that, I had the time freedom to take a 15-day vacation to New Zealand.  But what I cherish the most is becoming a better parent, wife and daughter in the process, and living a life of JOY and PEACE.”

~Puja Gupta, Chennai, India

I am not going to spend any energy trying to HARD SELL you into this program, this is simply an invitation for high level thinkers that want to play a higher level game.  By this point, I am sure that you’ve already decided whether you’re in or out.  And that’s cool.  Trust your intuition.  If you want to work together, great.  If not, great.

***I will ONLY accept your application and work with you at this level if I am 100% confident that I can help you get real results and earn many times this investment.

The Bonuses

  1. As a Next Level private coaching client, you’ll get every future membership, website, information product, seminar, conference, and physical product we ever produce.  For free.  Forever.  This bonus alone more than justifies the cost of the program and is worth well over $15,000 going forward.
  2. As a Next Level private coaching client, you’ll also get access to every single product we currently have available for your personal use and/or modeling purposes.  Considering the tons of programs in our archives across several different brands, this bonus is worth well over $5,000.
  3. I will also give you access to any of the relevant marketing courses that I have in my online training library (courses I have bought from other trainers on marketing, launching your products, getting clients, etc), currently consisting of over $20,500 worth of programs.  To be clear, I’m not going to give you all my passwords and let you have at it (and get thoroughly confused in the process).  If I know you can benefit from a specific course, I’ll give you temporary access to it to help you in our journey together.
  4. While you’re in this program, you will have access to my private web designer who can implement any web project for you, whether it’s a full website or a simple landing page, so you don’t have to be the one learning code and you don’t have to pay somebody else.  He already knows all the marketing systems and platforms we currently use to generate multiple 6-figures each year.  The value of this, in time saved and well as projects completed, is over $7,500.

If you want one of these 3 spots, please do the following (in this order — no exceptions)…

  1. Pay your deposit (link is below my name at the bottom)
  2. Send me an email at with the subject line “Next Level Application”, telling me the following…
    • What your current niche or business is and/or what you want to focus on
    • The 1 business idea you’re most passionate about implementing right now
    • Your past business experience in this or other niches
    • Your current revenue streams and amounts
    • What results you want to create over the next 6-12 months
    • How you most think I’d be able to help you
    • Your phone number and a good time to call you in the next 24 hours

*Applications will be considered on a first come, first served basis.  There is no application deadline and the spots will be filled by the first eligible candidates.

Very important note:  I will not review your application until payment has been received.  (I’m purposefully making the barrier difficult because I don’t want to review a lot of applications from people who are not fully committed to coaching).  If your application is not accepted, we will of course refund your payment in full within 24 hours.  But I am just not willing to review dozens and dozens of applications from people who, after an extensive selection process, might eventually say they don’t have the funds.

If you’re not willing to work your a** off to serve people and build your dreams in the process, there’s no need for you to apply.  But if you’re ready to run, and you’re in it for the long haul, let’s see what we can create together!

The Guarantee

I’m not able or willing to make any results guarantees for many reasons, the primary one being that your results are based on your effort and your commitment. 

However, to reverse the risk a little bit, if you’re not fully satisfied that you’ve made a good decision after the first call, we’ll refund your money.

My Goal for You

While I can’t guarantee any of your results, my immediate goal is to help you recover your investment at least 2 or 3 times within the 6 month program with new business, and help you develop the systems to get an exponential return on your investment year over year into the future.

With all of this in consideration, I very much look forward to working with you *if* this program is the right fit for you and vice versa.

– Sean

*Click here to pay your deposit.

If you want/need to read more about me (the full story), click here